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Happy Goodwill Family

Vision, Mission & Values

We advance sustainability so that individuals and families can thrive and flourish.

For 75 years, Goodwill Keystone Area has built a strong legacy of helping people with barriers to employment build skills, find jobs and grow their careers. As workforce needs continue to evolve, so does our outlook and focus to address these needs.

We are committed to be on the leading edge of workforce opportunities and help those we serve thrive and flourish long-term. Supporting these efforts are our vision and mission statement, and a set of core values that builds on the foundation created over the past 75 years and guides our work that will sustain us for the next 75 years and more.


We advance sustainability in our communities


We advance sustainability so that individuals and families can thrive and flourish.

So how do we do this?

We recycle donations into training... paychecks... careers... opportunities to thrive and flourish.
By doing this, we will impact dozens of generations and help create a pathway to generational wealth.

Core Values

Our core values are the heart of what our organization and our employees stand for. They guide us when making decisions, building relationships, and solving problems.

Have Grit

  • Determined
  • Perseverance
  • Accountable

Embrace Diversity

  • Be kind and positive
  • Respect differences
  • Be genuine

Build Team

  • Collaborate and support
  • Communicate
  • Create Belonging

Growth Mindset

  • Forever learning
  • Build skills
  • Learn from mistakes

While some view an organization’s vision, mission and values as inward statements, our hope is that the impact of these words will reverberate throughout the community and connect with those we serve.

Discover More About Goodwill

See how we’re changing people's lives.

Check out our Impact Report.

We get lots of questions. Get the answers.