Goodwill Ranked #1 in 2017 Brand World Value Index Survey

We are pleased to inform you that, for the 2nd year in a row, Goodwill was ranked #1 in the 2017 Brand World Value Index Survey. This survey measures the level to which consumers believe a brand adds value to our world…….. and yes, Goodwill is #1.

In the rankings, Goodwill is followed by Amazon, Google, Kellogg’s, PayPal, Disney, Girl Scouts of America, Kraft, Johnson & Johnson, and Dove. 

The news was published in a Fast Company Magazine article and contains visuals of the top rankings of all of the brands.

The ranking was done by consumers who were a representative sample of the entire US population and tested a total of 149 brands, spanning a mix of industries and company sizes, ranging from start-ups to established companies. The index score for each brand was calculated from the following metrics: awareness of purpose + alignment with purpose + impact on purchase x active support. 

More than ever, people are watching and judging companies of all shapes and sizes …….. and Goodwill's positive impact on the world is being felt in a profound way!

See the full list, click here.