Goodwill Keystone Area will open its first Specialty GKA boutique and launch a new shopping concept designed to attract millennial and Generation Z shoppers who are fashion-forward and price-conscious.  

Similar to department stores’ “shop-in-shop” model of giving dedicated floor space to certain brands, the 600-square-foot boutique is housed within Goodwill’s retail store located at 700 Nutt Road in Phoenixville. Boutique hours will follow the normal Phoenixville store hours: Monday through Saturday, 9am-9pm;Sunday, 12pm-6pm.  

“We have many millennial and Gen Z shoppers who are looking for specific brands but do not want to pay a lot of money at a high-end store,” said Goodwill Phoenixville Store Manager Cathy McDonough. “With Specialty GKA, they can now find a wide assortment of merchandise and enjoy great savings while lessening their impact on the environment, which is very important to this generation of shoppers.  

“The boutique experience will also be different than shopping at one of our Goodwill retail stores,” she said. “Compared to traditional thrift shopping, Specialty GKA will have a different look and feel, offer more upscale merchandise and there will be less inventory to sort through making it easier to find items.”  

As always, the safety and well-being of customers, donors and team members will be highest priority, and the following procedures will be implemented:

• Face coverings will be required for all shoppers and employees (unless covered by a medical exemption).
• Social distancing of six feet will be encouraged throughout the store.
• A limited number of customers will be allowed in the store at one time.
• Enhanced cleaning measures will be implemented, especially for high-traffic and high-touch areas such as shopping carts.
• Donation areas will remain “no contact,” self-service for drop off of clothing and housewares – no furniture.
• No returns, all sales are final until further notice.