Goodwill was named Disability Nonprofit Brand of the Year

March 31, 2015 

Goodwill was named the Disability Nonprofit Brand of the Year as part of the 2015 Harris Poll EquiTrend® Study, an annual brand equity study which was released this week. The study ranked consumer awareness and perception of charitable nonprofit brands based on three factors — familiarity, quality and purchase consideration — that result in a brand equity rating for each brand. The study, which was conducted for the 27th year, surveyed more than 38,000 Americans who assessed brands across 148 categories. This is truly great recognition for all members of the Goodwill Industries International family who work tirelessly to help people with disabilities and other barriers to independence on their path toward self-sufficiency.

For more than 110 years, Goodwill has helped people navigate the challenges they face when seeking employment, including disabilities, lack of education or work experience, and other factors that make it difficult for them to gain employment and build careers. Goodwill staff members work with people to develop their employment skills, including résumé writing, job interview practice, job search help and other career services.

Roughly four out of five people with disabilities nationwide are outside of the labor force. People with disabilities can receive a number of services through Goodwill, including access to assistive technology, soft skills training, occupational therapy, transportation, and other accommodations that may be needed to perform their jobs. In addition, Goodwill trains people to work in a variety of high-growth industries outside of Goodwill such as computer programming, construction, financial services, health care and many others.